Marketing Research Professional

Overview

The SMstudy® Certified Marketing Research Professional course prepares individuals to design and implement effective marketing research strategies that support informed business decisions. This certification covers research methodologies that span all aspects of sales and marketing—from understanding consumer behavior to testing hypotheses, refining product features, and setting measurable marketing metrics. Certified professionals are equipped to analyze data, track performance, and continuously optimize marketing efforts. Candidates earn the certification upon passing the SMstudy® exam.

Exam Format

• Multiple choice
• 100 questions
• No negative marks for incorrect answers
• 120-minute duration
• Proctored online exam
• Minimum pass score: 65%

Audience Profile

This certification is appropriate for anyone interested in becoming a Marketing Research Professional.