Marketing Strategy Professional

The SMstudy® Certified Marketing Strategy Professional course equips professionals to develop and implement effective marketing strategies aligned with corporate or business unit goals. This certification focuses on defining a product’s or brand’s unique value proposition, identifying target markets, and crafting strategies to engage audiences. Certified professionals also gain expertise in setting pricing, distribution, and marketing budgets, as well as establishing objectives and metrics to measure success. Upon passing the exam, candidates receive the SMstudy® Certified Marketing Strategy Professional credential.